Seyi Owolawi

Speak up for what truly matters.

A few of my favourite scripting(s) for commercials ,animations and shorts.

It was a week and a few days to the 2018 World Cup and a campaign needed to be created for Nigeria’s biggest Telecom provider. As always said, crazy deadlines give rise to insane creative outputs. With lack of sleep and lots of dedication, this campaign was born; “This is Naija…where football lives”. This theme was expressed various impactful ways.

Followed by the MTN Drive Safe Campaign developed proactively to connect with Nigerians during the holidays.

Multimedia Content created daily, while stuck in Lagos Traffic. All illustrations and animations are done on my mobile phone.

Every illustration/animation is inspired by someone seen, something heard or even whatever is smelt while on the roads of Lagos.

The 4 hours spent in traffic daily, have become a source of constant creation and expression for me.

This is an expression of influence as a wave in constant motion; spreading itself slowly and purposefully into minds and hearts. Its reach is endless and powers without limit. The ripple is why you love who or what you love right now, it builds affinity on unexpected levels and forever remains amorphous; it evolves and adapts with the passage of time. The ripple of influence is everywhere.

A number of creatives for a very successful Johnnie Walker campaign; Joy Will Take You Further.

Series of retro-themed posters for an Energy Drink

The biggest and most dangerous recruitment ever done by a creative agency in Nigeria. Across all media platforms these creatives shocked and awed and commanded over 400 regular visits to the DDB website and we were able to recruit some of the best minds in the industry

Fun political posters and online conversation starter as part of our contribution to the American election controversy.

We noticed that a search for identity exists amongst young trendy urban Africans. So we turned a brand that truly celebrates the African origin as an expression of personality for the young African. 

We wanted to bridge the creative perception gap between agencies and clients, so we launched a fun weekly creative sharing session (DDBcurious) to bring clients into the agency regularly and talk about creative possibilities being explored in different regions of the world. Our intention is for these sessions to further expand the mind of clients and get them to approve more daring creative works. These posters were created as part of the digital campaign

Dads rarely get celebrated. So  for Interswitch, one of Nigeria's leading fintech brands, we decided to develop creatives for several platforms, that celebrated and recognise how dads build the dreams of their children.

The brief was simply to create a Christmas card that would never be thrown out after the celebration. So we created the Certificate of Awesomeness, a card that appreciated everyone for every little thing that they might have done, but had meant the world to lots of people. More than 5,000 copies of this cards were shared as Direct Mailers and up till this very moment they are on the shelves of those that received them.

A collection of works for Access Bank, one of Africa’s largest and most respected financial institutions.

From work that speak up against violence against women to those for children and their thirst for knowledge.

 Part of a series of digital banners and print ads developed to recruit digital natives to join Nigeria's largest telecoms company. The fun discovery of the hidden messages in our ads got the attention of our targets and got thousands of applicants to reach out.

For families living on less $1.25 a day in Nigeria, there is little source of entertainment between couples. Therefore, they naturally seek solace in love making; "a wife is the last hope of a poor man" a common saying goes. And in a clime where reproductive healthcare is inadequate, this leads to more babies and in turn sinks the couple further into poverty. On Valentine's day, GOtv (low pay digital tv) takes on a bigger course, to remind the nation; love comes with responsibility.

Digital posts developed to make popular the social media handle(s) of Nigeria's fastest selling bleach brand.

Noah's Arks' fifth anniversary was themed the Creative Safari, we needed to ensure that animals would be on display. There are no taxidermists in Nigeria, so we decided to bring our totems/avatars (each staff picks one on joining the agency) alive the traditional way. 

Many in history have told  lies only to be found out and publicly embarrassed .This naturally gave rise to the insight to use in selling Dulux paints' superior hiding power.

Nigeria is the first African nation to win the Nobel Prize for Literature. Sadly, we are yet to win a Cannes Lion, or put a dot on the map of The Gunn Report. This is the first series of ads in a larger campaign aimed at nudging the West African industry on the need for better global rating.

Campaign for a fast-food restaurant(Chicken Republic) popular in Nigeria and Ghana. Spoofing/mocking the popular stories of other fast-food outlets in the country, we laid beer our proposition that we do not spice up our stories, just our chicken.

Online and offline stickers created for Power Pasta Spaghetti. It boosts one's energy so much it changes all the age long narratives.

Integrated and Fun creatives developed to sell Viagra in witty yet memorable way

Arguably Nigeria’s most rejected print ad because it was taking on a terrorist group when no one dared. Eventually only one Nigerian Newspaper was bold enough to run it as defiance stance to the attitude of the terrorist demonizing education.

For Paga money transfer, we explored the wild imagination different types of people have when they are transferring money through individuals they have a low level of trust for.

Pivotal creatives developed to represent the stance of Guinness for important moments in the lives of the Nigerian consumers.