BAFTA
Virgin media took on ownership of a spectacular asset. An Award Category that gave the power to the audience, like never before done in the history of British Television.
The Virgin TV’s Must-See Moment award will celebrate the dramatic scenes, cliff-hangers and the laugh-out-loud TV clips – all of which got the nation talking, tweeting, posting, sharing and discussing.
Across every type of TV genre from current affairs, drama, documentary and YouTube series, the new Virgin TV’s Must See Moment award taps into the zeitgeist of truly loved television.
CASE STUDY
Articulating the story of the Virgin Must See Moments. An award category for the audience, by the audience.
Recognition delivered by television viewers. Showing the true power of the audience.
