VERVE
Campaign for Verve; a debit card developed for the African Market by Nigeria’s first Unicorn (Interswitch). Verve competes with Visa and Mastercard and intended to increase user demand.
A strategic campaign idea was proposed “A life of flavour” to appeal to younger millennials and Gen-Z and overhaul the design of the debit card for more personality and vibrance.
Each communication was developed to be a bold and colourful masterpiece illustration, capable of attracting the target audience and ensuring that they wanted to be a part of the Verve world.
Creative Strategy
Package for Verve debit cards, each one presented in a popular flavour.
Interactive Posters for campaign
Partnership posters