CROSS-PLATFORM CONTENT
Finding the right content strategy to grow and engage an audience can be quite tricky. So, i collaborated with a small studio to develop and deploy a creative content strategy fuelled by a weekly Newsletter (Ding!) that is re-adapted across platforms. Ding! continues to deliver content that entertains, educate creatives from across the world, and also serve design leaders within corporate client organizations. Subscribers have consistently grown and engagement on all a small studio platforms are on the rise.
REMOTE COLLABORATION
First things first, how we see it; The World is our Studio 🌎. Now that we've gotten that out of the way, let’s do some humble bragging that lets you in on what has worked for us and how you can implement some of them if you have a fully remote team or dream of being a part of one. Our team are of global tapestry; spanning longitudes and latitudes- yet we collaborate exceptionally well.
Active listening
At a small studio, the expression "listen twice, speak once" reflects our approach to innovation and collaboration. It might sound simple, but it is the source of many great design solutions we deliver. Active listening is an important skill; we deploy it among ourselves and our partners to grow intentionally.
A LOVE LETTER TO DESIGN
To design is to love, live and breathe life into things. As basket-ballers glide across courts, you dance fluidly through each project with passion and pride. It's rarely a job to you- a calling is a more accurate description. You can't fight the urge to craft something meaningful out of nothing. The blank canvas taunts and thrills you, leaving your senses tingling.
ACCESSIBLE DESIGN
Many design decisions exclude individuals with disabilities from accessing and fully experiencing the vast resources provided by the digital landscape of the internet. We should not just be ticking a compliance box but be inclusive while expanding our audience. The lack of accessibility in design is pretty much like that story narrated by Saul (the Jewish character) from the comedic cult-classic, Coming To America.
CREATIVE FLUENCY
Hard to believe, but millennials were once the cool kids; they created and popularized the abbreviations we all use in instant messaging today. So, the LOLs, LMAOs, and OMGs are the brain-script of the millennials. But giving them their flowers, Gen-Zs have taken things to the next level, by pretty much inventing new words and changing the meaning of old ones just for fun and desired emotions. If you are a millennial reading this, ask a Gen-Z what these 💀, 🪑, 🧢 mean, and you will see exactly what we're talking about.
KILLER FOLIOS
Mastering the art of ideation and execution is critical to any designer's success, but cultivating the craft of presentation propels you miles ahead of others. It is the fastest way to spotlight your gifts, front, and center. In this edition of Ding! we will highlight a few tips that make a world of difference when building a portfolio.