AMAZE
An integrated campaign to create a waitlist and launch the cameo of the African continent; Amaze. Allowing millions of African fans request personalised videos from their favourite celebrities.
This was a successful integrated campaign designed with audience engagement at its core to ensure consumers anticipated its launch and became a part of the platform’s waitlist before launch day.
Celebrities were strategically recruited via Direct Messages and leveraged to build momentum for Amaze.
Investor Pitch Deck
Recruitment Mailer
Digital Custom direct mailers to celebrities and influencers to sign up on the platform.
Waitlist website
The Feelings Fans have towards unresponsive celebrities was also harnessed to develop tailored content across social channels.
Amazing DMs was created for audience engagement
.
Amazing DMs was created for audience engagement .
amaze launch
.
amaze launch .
